Caron® Yarn: Simply Soft, Cakes, One Pound Yarn (“Caron Yarn,” “we,” “us,” or “our“) cares about your privacy. This Privacy Policy explains how we collect, use, and disclose information from you when you visit caron-yarn.com (the “Site“) or purchase our products. Please read this Privacy Policy carefully.
Information We Collect
Information You Provide Directly to Us
We collect information you provide directly to us, such as when you create an account, participate in surveys, contests, or promotions, contact customer service, or otherwise communicate with us. This information may include:
- Contact information, such as your name, email address, mailing address, and phone number
- Account information, such as your username and password
- Payment information, such as your credit card number and billing address
- Demographic information, such as your age, gender, location, and interests
- Feedback, such as product reviews and suggestions
Information We Collect Automatically
When you visit our Site, we may automatically collect information about your device and your activities using tracking technologies such as cookies, web beacons, pixels, log files, and local storage. This information may include:
- Device information, such as your hardware model, operating system version, unique device identifiers, and mobile network information
- Site activity information, such as pages or screens you viewed, how long you spent on a page or screen, navigation paths between pages or screens, information about your interactions with page or screen elements, search terms you used, and other actions you took
- Location information, such as your IP address, approximate location, and device GPS signal (if enabled)
We use tracking technologies to recognize you when you return to our Site and analyze how you use our Site in order to provide relevant content, recommendations, promotions, and advertising. You can control the use of cookies and other tracking technologies through your browser or device settings. However, blocking or deleting them may cause some site features to work incorrectly.
Information We Collect from Other Sources
We may obtain information about you from other sources, including third-party services and organizations. For example, if you access our services through a third-party site or platform, we may collect information about you from that site or platform based on your registration, activation, or account information. Third-party sites and platforms may also give us access to information from their own technologies. We use this information to supplement the information we collect directly from you.
How We Use the Information We Collect
We use the information we collect for a variety of business purposes, including to:
- Provide, operate, and maintain our Site
- Enable you to access and use our Site, products, and services
- Process and fulfill your orders and payments
- Communicate with you about your account, orders, payments, and questions
- Provide customer service and support
- Improve the functionality and user experience of our Site
- Notify you about changes to our Site, Terms of Use, or policies
- Personalize content and experiences based on your preferences
- Provide tailored advertising, marketing offers, and other information we think may interest you
- Detect, prevent, and respond to fraud, intellectual property infringement, violations of our Terms of Use, violations of law, or other misuse of our Site
- Comply with our legal obligations and enforce our rights, such as use in litigation or regulatory investigations
- Carry out any purpose described to you at the time the information was collected
How We Share the Information We Collect
We may share the information we collect:
- With third party service providers: We may share your information with third party companies and individuals we hire to perform services or functions on our behalf, such as order fulfillment, payment processing, customer service, website operation, and marketing. These service providers are only provided access to the information needed to perform their functions but may not use or share the information for any other purpose.
- Within our corporate group: We may share your information with Yarnspirations, our parent company, subsidiaries, and corporate affiliates for business purposes such as customer support, marketing, operations, or legal compliance.
- With business partners: We may share your information with business partners to jointly offer products or services, process transactions, conduct research, or enable other types of cooperation between our organization and theirs.
- To comply with legal obligations: We may be required to share your information to comply with laws, lawful requests from government authorities, to operate our systems properly, or to protect our organization as well as the general public.
- In case of a sale or asset transfer: If we become involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of assets, or transition of service to another provider, your information may be sold or transferred as part of the transaction. We cannot control how such entities may use or disclose such information.
We do not share, sell, rent, or trade your personal information with third parties for their commercial purposes without your consent.
Legal Basis for Processing Personal Information
Our legal basis for processing the personal information we collect depends on the context in which we process it:
- When you create an account, place an order, subscribe to a newsletter, take a survey, or perform other actions on our Site, our collection and processing of your information is based on your consent granted to us at the time.
- When you visit our Site or we collect information from your device, our processing is based on our legitimate interest in operating and improving our Site and organization.
- When we process your information to fulfill the terms of a contract, such as completing a purchase you initiate, our processing is based on contractual necessity.
- When we process your information to comply with legal obligations, meet vital interests such as security, or exercise or defend legal claims, our processing is based on compliance with our legal duties.
Your Data Protection Rights
If you reside in the EU/EEA, you have certain legal rights with respect to your personal information:
- Access: You can request more information about the personal information we hold about you and request a copy of such information.
- Rectification: If you believe the information we hold about you is inaccurate or incomplete, you can request that we correct or complete such information.
- Erasure: You can request the deletion of your personal information under certain circumstances, such as where processing is no longer necessary.
- Withdraw consent: You can withdraw any consent you have provided to our processing of your information. This will not affect past processing, and we may continue processing your information if we have another legal basis to do so.
- Object: You can object to our processing of your personal information for direct marketing purposes at any time. You can also object to our processing of your information that is based on our legitimate interests, unless we demonstrate compelling grounds for continuing to process your information.
- Restrict: You can request the restriction of processing of your personal information under certain circumstances, such as where you contest the accuracy of your information. Where processing has been restricted, we may continue storing your information and will observe the restrictions you have requested.
- Portability: If we process your information based on your consent or a contract with you, and we process it automatically, you can request transfer of your personal information to you or a third party. Where technically feasible, we will do this in a structured, commonly used, machine-readable format.
You can exercise your rights by contacting us as indicated in the Contact Us section. Please note that in some cases we may not be able to fully comply with a request, such as when it would impact our legal compliance requirements, violate another individual’s rights, or when the information does not exist or is exempt from access.
Data Retention
We retain your personal information for as long as needed to fulfill the purposes for which we collected it, including satisfying legal, accounting, or reporting requirements.
Factors we consider in determining data retention periods include:
- The length of time we have an ongoing relationship with you
- Whether we have a legal obligation to keep the data
- Whether retention is advisable considering our legal position, such as for statutes of limitations, litigation, or regulatory investigations
Security of Your Information
We take steps to protect your information from loss, misuse, unauthorized access, disclosure, alteration, or destruction. These steps take into account the sensitivity of the information we collect, process, and store and the current state of technology.
Specifically, we implement technical and organizational security measures such as access controls, firewalls, encryption, physical security, staff training, and audits. We only authorize access to personal information on a need-to-know basis and subject any recipients to confidentiality obligations.
While we work hard to protect your information, no data storage system or transmission can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us in accordance with the Contact Us section.
Cookie Policy
A cookie is a small text file that a website you visit asks your browser to store on your computer or mobile device. Cookies permit the website to “remember” your actions or preferences over time. We use cookies and similar technologies for several purposes, including:
- Authentication: We use cookies to verify you are logged into the website and maintain sessions.
- Security: We use cookies to detect fraud, abuse, and unauthorized access.
- Preferences: We use cookies to store your preferences, such as language or font size, to provide a customized experience.
- Analytics: We use cookies to help analyze usage of our website and improve the website experience.
There are two types of cookies: session cookies and persistent cookies. Session cookies expire and disappear when you close your browser. Persistent cookies remain on your device until you erase them or they expire.
We let third parties collect or receive some of the information stored in cookies placed on your device, such as service providers we hire to track and analyze site usage. We also allow third parties to place their own cookies on your device through the site for purposes such as advertising and analytics.
You can instruct your browser to refuse all cookies or indicate when a cookie is being set. However, blocking or disabling cookies may cause some site features to not function properly or display correctly.
Online Tracking and Advertising
We participate in online advertising, analytics, and email marketing programs and use tools like cookies and tracking pixels to collect information about site visitors. These tools allow us and third parties to:
- Deliver relevant ads, content, and offers tailored to your interests
- Measure and analyze traffic and marketing initiatives
- Track results of ads, content, and offers
We may allow third parties to place cookies or similar technologies such as web beacons, pixels, and tags on our site to collect the same type of information. We do not share your personal information with advertisers or websites where we place ads; data collected is aggregated anonymously.
You can opt out of receiving personalized ads from members of the Network Advertising Initiative or other audience segmentations we utilize by visiting their respective opt-out pages. Note that when you opt of receiving targeted ads, you will still see generic ads not based on your interests.
Third Party Websites
Our website may contain links to other websites not controlled or operated by us. We are not responsible for the content, accuracy, or opinions expressed on such sites, and such sites are not investigated, monitored, or checked for accuracy or completeness. Please exercise care when using third party websites.
Third party content may also be hosted directly on our site. For example, we may embed videos hosted on YouTube or other social media. These third parties may use tracking technologies like cookies on our site. We do not control how these third parties use such technologies.
Children’s Privacy
Our website is not targeted to children under 16. We do not intentionally collect personal information from children under 16 without permission from a parent or guardian. If you believe we may have inadvertently collected information about a child under 16, please contact us so we can promptly obtain parental consent or remove the information.
International Data Transfers
We are based in the United States. Information collected from you may be transferred to and processed in countries other than your own, including the United States, where data protection laws may differ from those in your country.
When we transfer personal information across international borders, we take legally required steps to ensure adequate safeguards are in place to protect your information and ensure it is treated in accordance with this Privacy Policy.
Changes to this Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our personal information practices or relevant laws. We will post the updated version and indicate the “last revised” date. If we make significant changes, we may provide additional notice, such as sending an email to the email address associated with your account. Your continued use of our services after a change becomes effective constitutes your acceptance of the updated Privacy Policy.